This is a full brand I developed, building on the skills I refined through both a retail-focused brand (Pot Potato) and a content-driven project (Beanwave). It leans more into a punk-inspired aesthetic, using layered imagery and bold, vibrant color to create a loud, expressive identity. The online shop pulls from gas station iconography, a place where one might find themselves to get a "late-night snack".  The brand was meant to feel underground and unrefined, feeling more personal and experimental. 

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This is the first iteration of my personal brand, developed in 2025. I built it with a sleek, minimalist approach, having a red star as the brand's logo to represent myself as a rising star in my field. Looking back, it stands as a strong starting point that I’m proud of, and one that continues to inform how my work evolves today. 

As Head of Design for the Cullen College of Engineering Pit Room redesign, I helped reimagine the college’s central space into an immersive environment that connects the past, present, and future of engineering. I created detailed mockups, original visual artwork, and a high-resolution 3D scan of the lobby. My team and I developed a concept centered on interactive media, dynamic lighting, and architectural storytelling. The redesigned space features dedicated walls that celebrate the college’s legacy, showcase current innovations, and highlight future student work through augmented reality and interactive design. 

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Sound Revolution is a record shop established in 1976 that offers a unique mix of vinyl records, smoking products, and skating merchandise. I worked with a team to modernize their digital presence. Our goal was to tap into the growing resurgence of vintage aesthetics and analog culture, positioning the brand to connect with both longtime collectors and a new generation of enthusiasts. 

Developed as a conceptual brand campaign and identity system for the University of Houston’s annual student showcase event, highlighting it as the intersection of technology, creativity, and education. Crafted a dynamic visual language in accordance with the university's brand guidelines, so as not to lose its identity. The visual system was designed to feel fresh and dynamic, showcasing the history and story of the university as a cultural touchstone and pillar of creativity and greatness.

Pot Potato is a fashion label rooted in Y2K and skater culture. The direction leaned into a loud, unapologetic identity built on vibrant, retro, high-contrast graphics that leaned on early internet graphics. Every element was designed to feel rebellious and unrefined, reflecting the attitude and culture behind it. 

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This brand I built from the ground up, featuring custom animated graphics, banners, logo, and a brand identity which I infused with references to video games, analog horror, and iconic internet subcultures. I also produced a podcast trailer for YouTube, layering glitch effects and lo-fi textures, which is common with the Vaporwave aesthetic I was heavily inspired by. 

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