Visual Identity & Brand Aesthetic

This campaign was inspired by the vaporwave movement—a nostalgic and surreal aesthetic rooted in early internet culture. The goal was to evoke a retro-futuristic, dreamlike atmosphere that complements the channel’s focus on digital culture and technology.

Using bold typography, vibrant color palettes, lo-fi textures, and pixel-inspired graphics, I created a cohesive visual identity. The campaign includes custom social media banners, icons, and episode thumbnails, all layered with gradients and textures to enhance visual depth and audience engagement.

Motion Design & Multimedia Production

To extend the brand's aesthetic across platforms, I developed a series of animated assets for the channel’s Twitch stream. These incorporate references to internet subcultures, vintage video games, analog horror, and iconic media, enhancing the immersive visual experience.

Additionally, I produced a podcast trailer for YouTube, using glitch effects and lo-fi design elements to reinforce the vaporwave style. Every piece was intentionally crafted to create a unified, nostalgic media presence that resonates with the channel’s community.