This campaign was created to promote Digifest, a career fair dedicated to celebrating students’ academic journeys and connecting them with leading businesses in the digital media industry. Inspired by Houston’s identity as the "Space City," the postcard design aimed to reflect the city’s forward-thinking spirit and legacy of innovation.
The visual concept centered around the idea of invisible lines—symbolic connections that link people, ideas, and industries. These lines not only represent human connection but also evoke Houston’s contributions to the space race, positioning the city as a frontier for digital innovation. The final design successfully embodied this concept, using layered linework and space-themed visuals to express interconnectedness and progress.
Data-Driven Design & Personalization
Through research conducted with XMPIE, we identified thousands of companies within the digital media space. We strategically narrowed our focus to 40 key organizations across sectors like multimedia marketing, print and packaging, motion media, and multimedia design.
Using variable data printing, we tailored each postcard with unique messaging—customizing the body text, design elements, and call to action based on the specific needs and values of each recipient company. This approach allowed us to create a more personalized and impactful communication strategy.
Take a look!
